Against the backdrop of what we have learned from the impact of the COVID-19 health crisis, the 2019 EU copyright legislation, and a changing audiovisual industry, with the increase of streaming services and online platforms, the SAA has adopted a 3-years strategic plan.

Little did we know that 2020 would turn out the way it did, although the road is still long to recovery, I am hopeful that we will turn a corner by the end of 2021. When the COVID-19 pandemic broke out, the SAA swiftly shifted its priorities. The health crisis led to more cooperation and coordinated action within the cultural and creative sectors than before.

“Setting up a new European organisation was an exciting challenge I could not refuse”, said Cécile Despringre, Executive Director, when sharing her experience of developing the SAA over one decade ago. “10 years from now, I hope we will have a more harmonised Europe for audiovisual authors’ rights and remuneration, also for online demand. However, there is a risk for the European model to be overturned by a US approach that deprives authors of their rights”, warned Despringre.

The impact of the COVID-19 pandemic on culture has been, and still is, devastating. While many policymakers understand the consequences of the crisis on our health, social life and wellbeing, few are aware of the important role that the cultural sector can play for the recovery of the European economy. 

Europe's creative economy has been decimated by the effects of the COVID-19 pandemic. Venues remain closed, productions postponed and advertising revenues have plummeted. We have all, individually, suffered the effects of cultural and social scarcity. But 2019 was a different story.

An essential programme for the recovery and sustainability of the European film and audiovisual sector in COVID-19 times

Of the total employment in EU27, 3,7% (7,3 million) people work in the cultural sectors and one third are self-employed (Eurostat 2019). COVID-19 has worsened their already precarious situation and left many without any regular income and difficulties to prove their eligibility for any possible financial support mainly designed for employees or businesses.

On 25 November, the SAA organised the event “The new Copyright legislation: Making the most for next generation authors” with the participation of filmmakers, policymakers and experts to discuss the authors’ right to remuneration in the new EU legislation.

Dear President von der Leyen, Vice-President Schinas, Commissioners Hahn, Gabriel, Breton,

The SAA, together with 20 other organisations from across the cultural and creative sector have sent a letter to Members of the European Parliament asking them to support culture in the Recovery and Resilience Facility.   

The 19 September 2020 is the final day for EU Member States to transpose the revised Audiovisual Media Services Directive into their national law, a legislation they agreed on two years ago (on 6 November 2018). This ‘upgraded’ directive further harmonises national legislation, not only on traditional TV broadcast but also on-demand services and video-sharing platforms.

COVID-19 has taken us through emotions of grief, denial, anger and sadness. Hit by the second wave of the pandemic, the virus has demonstrated its force and resulted in the final stage: acceptance. We are slowly learning how to live with and adapt to our new reality. However, the symptoms of a fragile audiovisual sector were there long before the pandemic and the virus is not the only cause.